Muévelo is a series of parties connecting Neo Perreo an underground music and culture movement from Mexico City and Chicago.
Main objective of the visual vocabulary for this project was to authentically create an aesthetic that would represent Neo Perreo a sub-genre of culture that is femme and Queer inclusive booming in the Latinx Community across the globe.
The creative direction behind the Muévelo branding was to create a truly authentic Latinx scope of what is Neo Perreo. In which extended itself into a photo series.